“Why does my business need Yammer?”, it’s a question we get asked a lot at Greendata along with “Where did they come up with that name?”. So we thought we better let you know what Yammer does and how it can help you and your business.
Yammer was an instant success when it was launched in 2008 because of its unique concept – a social networking platform that works within business only. By the end of 2010, Yammer was used by 80% of Fortune 500 companies.
Overall, within 2 years of its launch, Yammer was used by more than 80 thousand businesses of all different sizes, from small through to large corporations. It was often described as “Facebook for the Enterprise”.
In 2012, Yammer was bought by Microsoft for $1.2 billion and then integrated within the Office 365 suite. The social networking service that was designed for private communication within an organisation was initially popular amongst only large enterprises. But after the integration with the Office 365 suite, it became equally effective and accessible for small and medium businesses as well.